Big screen competition on Thanksgiving: "Wicked" and "Gladiator II"
A1 Digital India News: This year, Thanksgiving will see big movies like "Wicked" and "Gladiator II" competing in theaters. Both films are expected to perform well at the box office, especially considering last year's failure.
Wicked
Director: Jon M. Chu
Cast: Ariana Grande, Cynthia Erivo
Expected earnings: $80-$85 million in opening weekend
Gladiator II
Director: Ridley Scott
Cast: Paul Mescal, Pedro Pascal, Denzel Washington
Expected earnings: $55-$65 million
Box office performance on Thanksgiving has declined in the past few years, but this year's films raise hopes that the downward trend may be reversed.
The marketing strategies of "Wicked" and "Gladiator II" are very impressive. The promotion of "Wicked" is more aggressive than the campaign for "Barbie." At the same time, "Gladiator II" will have to give the audience a reason to return again after the success of the first film.
"Wicked" and "Gladiator II" are expected to perform well at the box office to make Thanksgiving 2023 memorable. This will be a wonderful opportunity for the audience, where they will be able to enjoy two big projects. Will these films be able to revive the magic of "Barbenheimer"? It will be interesting to see!